🍪 The 5 top consumer trends of 2022

Happy holidays, friends. It's officially the "let's meet in the new year" email season.

Let's get to the good stuff.

In the oven this week:

  •  📈 People are spending HOW long in TikTok every day??

  •  💬 Tweet of the week - startup valuations are plummeting

  • 🍪 Cookie crumbs: what happened in tech this week

  • 🍫 Chocolate chips: our 5 favorite finds

  • 😂 Snickerdoodles: memes for a chortle

FRESHLY BAKED

2022 CONSUMER TRENDS ARE IN

2022 is on its way out. And what does that mean?

Analysts everywhere scrambling to release some type of 2022 report before that end of year performance review.

Coefficient Capital released their latest research on consumer trends. It's a huge 88 page presentation with a buncha random findings, so we trimmed it down for ya.

Here were the 5 most interesting insights:

1. Inflation is seen as the biggest problem to Americans, ranked even higher than violent crime (COVID's #7, not even on the graph)

2. Everyone LOVES TikTok. People are spending almost 100 minutes in the app daily. We cannot confirm nor deny this... 👀

3. The younger you are, the more likely you are to view your mental health as problematic. Older Americans tend to report feeling better about their mental health

4. More than a third of Gen Z and Millennials (especially men) say they're "very lonely" or "extremely lonely"

5. Job openings are still up compared to pre-COVID times. It feels like we hear about layoffs every day, but when you zoom out beyond tech, layoffs are still low and pretty stable overall

FROM THE COOKIE JAR

TWEET OF THE WEEK

Winter’s gettin’ cold, people.

Cooley (#1 rated law firm in the US for overall venture deal count) just dropped their quarterly VC trends report. According to them, median startup valuations are shrinking - and fast. Just look at series D valuations, which are down 85%.

The decline is less pronounced in earlier stages since there’s a longer time horizon to exit in early-stage deals. More time = more stability for investors.

Soo how alarmed should we be?!

Well, if you're thinking about starting a company, now's still as good a time as any, since seed rounds have been unaffected comparatively.

Sure, later stage valuations are taking a hit and tech employees are seething, but in reality, it’s just taking us back to historical averages. It’s like eating broccoli - hard to stomach now, good for us later.

COOKIE CRUMBS

BITE SIZED TREATS

What happened in tech this week:

It's cuffing season for SBF, and not the good kind. He was arrested in The Bahamas and indicted on criminal charges of fraud and conspiracy. He could get up to 115 years in prison if convicted on all eight counts against him. Can he still do Twitter Spaces from jail???

Apple is finally supporting side-loading apps and alternative app stores in the EU. This is huge. Apple takes a 30% cut on revenue from apps that make more than $1M a year, and everyone and their mom is upset about it. Now, bigger developers like Instagram and Amazon could see increases in revenue from the EU.

The inflation numbers are in, and as it turns out, inflation in November eased to 7.1% (0.2% lower than expected!), down from 7.7%. ALRIGHT let the good times roll!

If layoffs were a game of chess, Google seems to be the last piece standing. They have yet to announce any layoffs, cutting costs by streamlining operations. After a decade, they're finally merging the Google Maps and Waze teams.

South Korean authorities say they believe Do Kwon is hiding in Serbia. So much for “I’m not in hiding...”

CHOCOLATE CHIPS

OUR PICKS OF THE WEEK

* This is sponsored advertising content

SNICKERDOODLES

THURSDAY MEMES

😂

 

That's all we got for ya this week, folks. See ya next Thursday!

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