🍪 Twitter just revealed its algorithm

Happy Thursday, friends. Hope your bank accounts aren't hurting too much from payin' those taxes this week.

Let’s get to the good stuff.

In the oven this week:

• 🗝️ Twitter gives us the keys to the kingdom

• 🗳️ Poll of the week: is Twitter on it’s way down?

• 🍪 Cookie crumbs: 5 bite-sized headlines

• 🍫 Chocolate chips: our 3 favorite finds

• 😂 Snickerdoodles: Thursday memes

FRESHLY BAKED

HOW TO POP OFF ON TWITTER

You know that person that joins the group project late and blows the whole thing up?

Well, that’s kinda been Elon at Twitter.

Since joining the company, he’s been…. unconventional. Let’s run back the highlight reel:

• Firing 80% of Twitter staff

• Charging people $8 a month to get verified

• Auctioning off Twitter office furniture to pay rent

• Trolling a disabled Twitter employee

• Starting an AI division in Twitter after signing a petition to pause AI development just a week earlier

For this week’s main character moment, he’s decided to open source the Twitter algorithm.

Yup, he’s sharing the actual code that goes into ranking tweets in your home feed.

Big tech *cough* META *cough* has guarded their algorithms closely for years, so this is a pretty big deal. We dug into the code to see it for ourselves, and here are the 6 things to know to make Twitter work for you:

1. Likes are king. Each like gives a tweet a 30x boost, while each retweet provides 20x and each reply provides only a 1x boost. Images and videos also help, and give your tweet a 2x boost. Kinda surprised that replies aren't worth more tbh.

2. Elon promised more reach for people that pay for Twitter Blue, and here’s his promise in code. Your tweet gets a 4x boost within your network and a 2x boost outside your network.

3. Making up words penalizes your tweet’s ranking a lot. Time to whip out that spell check, people!

4. Posting links will hurt you unless you have a lot of engagement. Basically, only people that are already popular can post links unscathed.

5. Other things that hurt you: mutes, blocks, unfollows, reports etc. The usual suspects.

6. Stick to your niche. Twitter puts everyone into invisible groupings of similar accounts. You get penalized for posting outside your cluster.

There ya have it folks, the keys to the kingdom.

Let’s all pop off on Twitter this summer. 

POLL OF THE WEEK

ELON TWITTER: BULLISH OR BEARISH?

Elon's been changing things at Twitter faster than we change our underwear.

With advertisers continuing to pull out, we gotta know: is Twitter going down, or is it here to stay for the long haul? Should we bother investing in that blue checkmark?

COOKIE CRUMBS

BITE SIZED TREATS

CHOCOLATE CHIPS

OUR FAVORITE FINDS

• This is gold.. this guy Rashiq created a website that places an order for a McSundae every minute at every McDonald's location in the US to figure out which ones have a broken ice cream machine. Who says smart people don't solve real problems anymore?? Yo Rashiq, you deserve a Nobel Peace Prize for all the peace you’re creating in our stomachs!

• A Navy SEAL on the single most important thing to master for elite performance.

• You know when you spend a bunch of time reading a finishing a book, only to realize you don’t remember jack about it? Well here’s a 4-step framework to fix that.

• For F1 fans: an interesting thread on how Toto Wolff became a billionaire.

SNICKERDOODLES

THURSDAY MEMES

😂 

What'd you think about this email?

• 🍪🍪🍪 Top notch!

• 🍪🍪 Meh... could use more milk

• 🍪 Undercooked, do better